For most athletes, this key mistake is what stops them from ever reaching their full potential.

But it’s not all their fault.

It can be easy to get caught up in trying to go hard each session. In wanting short term results. When you focus on only winning every single time you step into a session, you forget the key elements of training. Of actually getting better. This is especially true with sporting coaches & clubs. They want to get the most out of their athlete in each session they have with them.

Yet when you look to the best athletes in the world, the Olympians & World Champions you see a consistent ETHOS of training, built up over years. They say it takes 10,000 hours on average to become an expert in any area. When it comes to athletes, these 10,000 hours are usually spread over 10-20 years. Long term planning helps an athlete to make sure they build things the right way. And that’s why Ethos knows we will be able to guarantee you achieve your own version of greatness when working with us.

Under-recovery is one of the biggest dangers for an athlete’s long term success.

When an athlete doesn’t give themselves the appropriate stimulus & time for recovery, they severely limit their ability to get results. What’s more is that they also significantly increase their chances of injury, running the gauntlet each time they train or perform.

When we think session to session or work with multiple coaches, under-recovery is almost guaranteed. Often, one coach has no idea what other training their athlete is doing resulting in lots of poor quality training & poor quality results. This poor quality of training is the thing that kills long term athletic performance & stops athleticism dead in its tracks.

The key to avoiding this is to have a consistently changing approach to your training. You need varied stimuli. Peaks and troughs. Time to go hard & time to pull back. That’s why we put a premium on testing and scheduling at Ethos.

They say what gets measured gets managed & that’s how we approach each week. We make sure that whatever you’re doing is perfectly calculated to help you achieve the long term goal you’re ultimately aiming for.

2. Not Allowing For Enough Recovery.

3. Not working at the specific level that is right for them.

When it comes to elite performance, we need to understand our strengths & weaknesses.

We need to know where we’re at right now and what we need to do to get to where we want to go.

Our current ‘Instagram’ culture can cause us to want us to invest in the wrong things with our training. It tends to lead us down the path of unnecessary comparison. It’s not fair to compare ourselves to other athletes. We’re all at different levels. Progress is best measured in months & years, as opposed to days & weeks.

When an athlete can accept their reality & comprehensively understand where they’re at, that’s when they start to notice real progress. They’re not worried about what anyone else is doing, because they know that what they’re doing right now is exactly what they need at this moment, in helping them to reach their ultimate athletic dream. That’s the Ethos way.

To start you off in our athlete program, we will run you through our comprehensive testing protocol. This includes a complete performance analysis & injury risk profiling to help you reach your peak.

We want you to know that you’re in this to become a champion. We’re not in the game of placing limits on people. That’s why the entire program is designed to get you in the right frame of mind. From working with the coaches at the top of their field, to training with champions Ethos has the resources you need to get your mind right.

We now work with you & where you’re at to create the perfect map of your training program over the course of your career. Our expert coaches will take all of your goals into account, giving you the absolute best possible program to help you reach your performance goals.

You then come into our world-class facility to train with us in person, using state of the art techniques & equipment that you won’t find anywhere else. Every session is supervised by our Ethos coaching team so you are always training at your best.

As one of our athletes, you will have unlimited support from our expert team, including physiotherapists, S&C coaches & dieticians. All of these coaches work in sync to help ensure your plan as optimised. Our programs aren’t simply a ‘one & done’ approach. We recognise things will need to change, so in being one of our athletes we will be constantly monitoring your performance & feedback to tweak the prorgam to optimally suit your needs.

The fun part. This is where you get to leave it all out there. We will be with you every step of the way & when you’ve finished, be the first to watch how you’ve performed to see how we can tweak things to make you even better!